SUMMARY
Passionate creative leader with over 15 years of experience strengthening brands through emotional connections. I believe any problem can be solved with fearless thinking, daring action and the relentless desire to do something great.
SKILLS
Technical:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Adobe Bridge
Adobe Acrobat
Keynote
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Professional:
Brand Architecture
Strategic Planning
Insights Analysis
Creative Concepting & Problem Solving
Consumer & Trade Marketing
Budget Planning & Assessment
Social Influencer Relations
Personnel Development & Management
Strong Written & Verbal Communications
Time Management & Multi-Tasking Proficiency
EXPERIENCE
Responsible for the creative vision of multi-channel projects serving a diverse portfolio of consumer and industry brands. Works tirelessly to develop solutions that are unique, engaging and drive business results. Directs the workflow of multiple creative teams and is responsible for ideas and output in areas of strategic planning, concept ideation, creative problem-solving and writing/design execution. Proven leadership and management within areas of:
Brand Positioning/Personas
Identity Architecture
Cultural Vision/Values Development
Strategic Brand Nurturing
Experiential Ideation
Influencer/Ambassador Engagement
Event Activation
Also serves as the organization’s lead advocate and proponent of creative thinking and staff development. Works with leadership to identify and implement personnel goals related to departmental excellence. Spearheads talent trajectory plans within the agency ensuring an ongoing environment of breakthrough thinking and creativity.
Provided creative and strategic leadership for marketing, advertising, digital and social media initiatives. Acted as the internal brand steward for a variety of accounts including: performance vehicles, outdoor recreation, green industry and various financial brands. Handled day-to-day monitoring of staff performance goals with regard to creative excellence, effectiveness and profitability. Directly managed and mentored a team of art directors, designers and copywriters to ensure work was compliant with agency standards and client objectives.
Developed and monitored creative and strategic product for a variety of agency accounts. Collaborated with account planners, media strategists, public relations counsel and content creators to conceptualize and execute integrated campaigns.
Spearheaded the visual ideation of marketing initiatives for regional and national brands. Worked with copywriters to conceptualize and execute print campaigns, digital advertising, email, brand identity systems and corporate collateral. Coordinated and supervised external vendor relationships with photographers, videographers and illustrators to ensure contributions aligned with project expectations.
Collaborated with content creators to execute strategic projects in alignment with client goals. Responsible for all aspects of the creative product including management of project designers, digital technicians and video support staff.
EDUCATION
Bachelor’s Degree
Morningside College
Design & Communications
Summa Cum Laude